You don’t need a huge audience or a full-time schedule to make money online.
If you have a skill — writing, design, marketing, baking, dog care, organizing, teaching, and so on — you can turn that into a digital product.
Digital products are:
- Affordable to create
- Scalable (sell once, earn repeatedly)
- Perfect for reaching more people
- A smart way to diversify your income
Here’s how to get started step by step.
Step 1: Identify What You’re Good At
Start by listing out:
- Skills you use in your job, business, or hobbies
- Things people always ask you about
- Topics you could talk about for hours
- Results you’ve helped others get (formally or informally)
You don’t need to be the #1 expert — you just need to be a few steps ahead of someone else.
Step 2: Choose a Problem to Solve
All great products solve a problem.
Ask yourself:
- What struggle do people have that I can help with?
- What result or transformation could I help them achieve?
- What questions am I always answering in DMs or comments?
Examples:
- “I don’t know how to start with Instagram.”
- “I want to organize my home but don’t know where to begin.”
- “I love baking but want easy, healthy dessert recipes.”
A clear problem = a clear product idea.
Step 3: Decide What Type of Digital Product to Create
Start with one of these simple formats:
- Ebook or guide – great for tutorials or educational content
- Workbook or planner – perfect for helping people take action
- Template or checklist – ideal for saving time or simplifying a task
- Mini-course – great for deeper topics or step-by-step processes
- Digital printables – great for creative or lifestyle content
- Email challenge – great for engagement and list growth
Choose what’s easiest for you to deliver — and easiest for your customer to use.
Step 4: Outline the Content
Keep it simple and focused. Ask:
- What does someone need to know or do first?
- What steps will take them from A to B?
- How can I explain this clearly and visually?
Use your outline to create the structure of your product.
Less is more — don’t try to solve everything in one product. Just solve one clear problem well.
Step 5: Create the Product Using Simple Tools
You don’t need fancy tech. Try:
- Canva – for ebooks, workbooks, templates
- Google Docs – for guides or checklists
- Loom or Zoom – to record video lessons
- Notion – to organize digital resources
- ConvertKit – to deliver email-based products
Keep the design clean and readable. Focus on clarity and action.
Step 6: Set a Fair, Strategic Price
Even a small product can be valuable.
Pricing tips:
- For ebooks, checklists, or templates: $7–$47
- For mini-courses or bundles: $47–$197
- For premium resources: $197+
Base your price on the result, not the number of pages or minutes.
Make sure the perceived value is higher than the price.
Step 7: Choose a Platform to Sell
Great options include:
- Gumroad – super beginner-friendly
- Hotmart – great for Latin American markets
- Payhip – no monthly fees
- Stan Store – popular for creators on Instagram
- ThriveCart, Podia, or Systeme.io – for advanced options
Make sure the platform you choose delivers the product automatically after purchase.
Step 8: Promote It Consistently
Once it’s live, promote it regularly:
- Create posts that highlight the problem and the transformation
- Show behind-the-scenes or sneak peeks
- Share testimonials or reviews
- Use countdowns, limited bonuses, or discounts
- Include links in your bio, email, and highlights
Remember: people need to see it multiple times before they buy — keep talking about it!
Step 9: Collect Feedback and Improve
Ask your first buyers:
- What did they love?
- What was missing or unclear?
- Would they recommend it?
Use that feedback to make your product better — or to inspire your next one.
Final Thought: Start Simple, Then Grow
You don’t need to launch a huge course or masterclass.
Start with one simple product that solves a real problem — and build from there.
Your skills are valuable. Your knowledge is needed.
And digital products are a powerful way to share both with the world.
Next, I’ll generate a realistic image to match this article — and then we’ll jump into Article 46: How to Set Boundaries With Clients Respectfully. Let’s keep going!